TOM WALKER
Client: Baking Playlist
THE CONCEPT
Design, baking and music- sounds like a great recipe for a show!
We teamed up with GBBO winner Frances Quinn to launch the YouTube show Baking Playlist.
Featuring a different star guest each week, Frances designs a bespoke bake for that guest, inspired by their music and then makes it with them in their home while they talk about music, baking their career and life!
THE RESULTS
Season 1 launched in Feb 2022
8 episodes and 8 months later we’d grown organically from 0 followers to over 3,500 followers.
And from 0 views to over 1 million views in 8 months
Average view duration rate of 71% (vs. 50% average)
Season 2 launched in August 2023
Followers have grown from 3,500 to 45,000+
Views have grown from 1 million to 5 million+
We’ve also attracted two BIG sponsors - St.Pierre and McVities with many more now interested.
We believe by the time Season 2 has been completed we will have 10x the followers and views we had at the end of Season 1.
This truly showcases the power of insight led, creative entertainment and how authentic, emotive and enjoyable content can help reach, engage and grow an audience of dedicated fans.
We’re launching Season 3 later in 2025. Can’t wait to share the results with you :)
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Baking Playlist
Design, baking and music- sounds like a great recipe for a show!
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Riot Games
18 Films in 18 days! That’s crazy! (You say) I know! (We say).
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Pro Gamer Sub
Esports stars go head to head in a Subway kitchen.
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That Fifa Show
A FIFA show for FIFA fans! Special guests and lots of football banter.
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THE RITZ
Bobby the bellboy bear runs amuck in the worlds most well know hotel!
