Pro Gamer Sub
Client: Guild Esports x Subway
THE CONCEPT
Esports stars compete in a subway kitchen to create the best “Pro Gamer Sub”
Hosted and judged by the charismatic creator “Pieface” this mini-series in partnership with Subway featured two well known esports pro gamers facing off in the kitchen to create their perfect gaming sub.
Filmed at an actual Subway restaurant and utilising all the ingredients on offer the pro gamers put their competitive skills and creative flair to the test.
Yes it got heated, yes there was plenty of banter (and a few underhand tactics) and yes there were tears (of laughter), as winning was everything to these guys!
The end product was a fast paced, funny, competitive show that was enjoyed by Esports fans and helped Subway engage with a fresh, new, younger audience in a fun and original style.
THE RESULTS
3000 new followers gained (over the duration of the series)
Over 200K views
67% View Duration Rate (Vs. 50% Average)