That Fifa show

Client: Guild Esports

THE CONCEPT

A FIFA show for FIFA fans! The Guild content team play FIFA with special guests, get very competitive and have lots of banter. 

Hosted by Iain Chambers, Stevie White and TN25 and including segments like “Worst Shirt of the Week”  and the “FIFA Forfeit Challenge”, the show was full of energy and fun!

Guests included Patrick Bamford, Asim Chaudhry and Big Zuu.

The show was a BIG hit with Esports fans, creating a load of engagement and gaining many followers.

We see a big future in original content series like this one. The next generation are starting to get wise (and blind) to ads and the brands they love are the ones that engage with them on a genuine and authentic level.

Creating original, serial content that viewers watch because they actually want to (they enjoy it) and building an engaged and loyal audience is a fantastic way to grow brand reach, engage new potential customers and turn those customers into fans!

THE RESULTS

6000 new followers (over the course of the series)
1.2 million views
4.9% engagement rate (Vs. 2% Average)
65% View duration rate (Vs. 50% Average)