The Ritz is arguably London's most iconic hotel so creating a memorable and engaging Christmas ad series was a big responsibility.

Working in partnership with performance marketing agency Verb Brands we created an iconic min-series of Christmas films using one of the Ritz’s most iconic members - Bobby The Bellboy Bear.

Utilising our talented VFX team we created a model of the actual bear and brought him to life using motion capture and cgi set within the real environment of the Ritz London, which was all filmed during one long night (while customers slept).

The first movie launched for Christmas 2022 featuring Bobby magically springing to life during a night at the Ritz London and using his magic to decorate the hotel ready for Christmas, as well as getting up to mischief like dancing on the piano and bouncing on the bed.

The second movie launched Christmas 2023 which was dubbed as a “prequel” as Santa arrived at the Ritz London for his final stop (to rest and recuperate) and Bobby drops out of his sack and goes off exploring around the hotel, with Santa in tow. 

The cheeky bear ends up in a guest bedroom where he is spotted by a young girl before turning back into a toy and being put in the girls stocking by Santa as a gift.

Will Christmas 2024 see Bobby back again in part 3? Or will be hanging up his bellboy hat? 

Only time will tell…