18 Films in 18 days! That’s crazy! (You say) I know! (We say) but delivering entertaining content to a huge Esports audience to keep them engaged and connected throughout the tournament is a must!

For those that don’t know “League of Legends” (LOL) is one of the most popular Multiplayer Online Battle Arena (MOBA) games in the world. It is played by hundreds of millions of people all across the globe.

It is also one of the biggest and well known Esports platforms in the world.

Esports = Competitive Gaming.

The three-week Mid-Season International (MSI) was held at the Copper Box Arena in London and the worlds 13 best teams flew in to battle it out for the right to be champions.

Rare Content were there to support the awesome Riot Games features team in capturing the best content we could to promote and showcase this exciting tournament to the world and keep them coming back for more!

This included filming, editing and delivering 18 high end films in 18 days.

The content was shot across multiple locations around London before and during the event and then our talented post production team worked their magic day and night to deliver a 2-3 minute daily film. Each film was unique, with it’s own story to tell, but became an important building block in the overall campaign narrative, culminating in the crowning the MSI champions!

The event was a huge success and the films received both praise and love from the Esports community who (it must be said) have very high standards and expect high quality execution and captivating storytelling. So no mean feat!